Objective:
Develop an 8-page booklet for a fictional organization of your choosing, including a logo and consistent branding throughout.
A fictional cafe and bistro business called the, “Obscure Cafe and Bistro”, was created for this project. The business is meant to be an edgy, hip coffeehouse for young adults (18-35). The color scheme was kept simple but impactful with a bright green contrasting a dark charcoal grey. The type is modern and clean with hints towards computers and technology, appealing to today's youth. The booklet itself features sections such as about us, coffee selection and health information, and coffee-based beverages available. The booklet is meant to reflect the brand while being informative and promotional in its design.
